content curation

Content Marketing Part I: 5 Great Content Curation Tools for Finding And Publishing Meaningful Content

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This article is part of a series about Content Marketing

Part II: Content Creation Tools

You may have heard the phrase “Content is king”. That only counts for meaningful content. Publishing meaningful content is  important if you want to build a good relationship with your customers online and share information through your site, blog and social media.

Great content can really drive visitor numbers to go up, increase brand awareness and engagement, provide new leads, increase sales, etc. But sometimes it is hard to come up with enough engaging content for your audience.

If you are struggling to get enough quality content for your audience it is a good idea to start using a content curation tool. What is content curation you may ask? It is best described in this illustration:

 

Content curation means the process of sorting through the large amounts of content on the web, presenting it in a meaningful and organized way around a specifically chosen theme.  This means that curating content involves selecting content, sorting and arranging it and publishing it. The idea is to publish only the best content. “Best” means content that is relevant, important and worthy for a specific community. To do this you need to discover content, provide the context and annotations and publish and promote that content. Infographics are a great example of how content curation can add a lot of value to your marketing channels.

Content curation can be a daunting and time consuming activity. Fortunately there are tools to help you with this:

5 great content curation tools

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